Voice assistants in retail

Voice assistants, such as Amazon Alexa or Google Assistant, have long become part of our daily lives. But did you know that they can also play an important role in retail? Voice assistants offer a variety of ways to improve the shopping experience and better understand customers. In the following we show some advantages that voice assistants offer in retail.

Voice assistants also offer numerous advantages for the retailer: They can help to create a closer customer loyalty and recognize the customer type from the customer's voice. This helps to better understand customer needs and make more suitable offers. The possibility of customer surveys helps to react faster to changes and to expand the offer. By integrating voice assistants, new target groups can be addressed, especially seniors who find it difficult to use a smartphone.

Voice assistants improve the shopping experience of your customers. Displaying offers helps to generate sales and your customers get to know your product variety. The search for products is supported by intelligent assistants, so that your customers can shop without frustration and save time. In addition, voice assistants facilitate navigation in the store by showing your customers the way to certain products. Finally, your customers can learn more about your products by receiving detailed information about your product range, finding alternative products or retrieving recipe suggestions.

There are a variety of ways in which voice assistants can be used in retail. By integrating an automated checkout process, customers can pay in an efficient way. Voice aisstance integrated into shopping carts or shelves can help your customers find certain products easily and find new ones. With the integration into sales rooms, e.g. info screens, information about products can be retrieved and current offers can be viewed.